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Trade-mark Applications

Trade-marks are key assets for every business. Trade-marks include logos (design marks), slogans, taglines and basic word marks. Trade-marks help your customers distinguish your products and services from others in the marketplace as well as associate them with your company and its reputation. Whatever niche your business is in, a trade-mark is important to distinguish your business from others in the marketplace.

Why is Trade-Mark Registration Important?

Trade-mark registration is vital in order to secure your first priority right to your mark or slogan across Canada. Without which, a competitor operating in your same geographic area or even across the country, may knock off your marks so as to confuse your client base. Or, a business across the country could be coincidently using the same name, slogan or mark thereby unintentionally confusing your client base. When this occurs, you cannot control the manner in which the mark is used or the message. Your mark could be used in association with goods or services in industries that conflict with your business. For instance, if your business sells children’s toys, you would not want your mark used in association with sex toys as well.

Finally, a trade-mark is used to help your clients identify your business and your goods or services as distinguished from your competitors. This helps build goodwill associated with your brand. The strongest way to protect the intellectual property and develop goodwill of your business is to register your trade-mark in Canada, and abroad.

What We Do

Our lawyers work with the finest trade-mark agents to ensure that your trade-mark application for your design mark, word mark or slogan is robust. We also provide the pre-search service so as to ensure that your mark is not confusing with another to avoid rejection or opposition at the trade-mark application stage. If your business operates outside of Canada, we work with agents in the United States, the EU and abroad to ensure your marks are protected internationally.

If you are a new business start-up, or your existing business has been using a trade-mark to sell its goods and services, protect your business’s intellectual property by applying for trade-mark registration today. Registration typically takes between 12 and 15 months to be granted trade-mark protection. Contact Kalfa Law today and we will get your trade-mark application process started.

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